Newspapers & Magazines

Newspapers and Magazines are under constant pressure to increase revenues and cut costs. Dwindling circulation figures, rising costs and competition from other channels have become common place in the newspaper market. The rising tide of new media and changing consumer habits are fragmenting the market making it increasingly difficult to win and retain customers.

From support for advertisement and subscription sales to customer relationship management and business intelligence, G3MediaSuite has the answers to the challenges of today (and tomorrow), that will help you streamline and optimize your business processes in line with the industry best practices.

Problem: Solution:
  • Fewer opportunities to improve revenue.
  • Pressure to cut costs and improve margins.
 With our Solution offering you can reduce cost by driving efficiency through improved business processes. Improved information will help you discover new opportunities thus gaining a competitive advantage. By improving the quality of data and synchronising master data in various systems, rapid reduction in costs is achievable. In addition, costs in advertising and product sales can be reduced by introducing standardised processes and full integration with technical systems, accounting, and payroll.
  • Change in consumer habits.
  • Increasing difficulty finding ways to win and retain customers.
  • Competing product lines.
 Earn greater revenues by improving customer acquisition and retention. Our SAP solutions offer comprehensive marketing functions from campaign planning to campaign analysis, integrated with SAP’s advertising and product sales solution.
  • Competition within the industry (television, radio, internet) means decreasing circulation.
  • Pressure to generate business while maintaining circulation figures.
  • Increased emphasis on subscriber retention, up-selling and cross-selling.
 G3MediaSuite will give you the capability by using customer contact and campaign management tools linked with a strong underlying ERP system to maximise revenue from cross and up selling of your products.